MPLS/STP Clothing Co., a local business that makes Minnesota-inspired apparel, is fueled by the desire to build community and share MN pride. It's a company about real, Minnesotan people. And so when they came to me for social content, I knew it meant less shooting product and more telling stories.
My approach was to capture something Minnesotans know and love to connect a sense of nostalgia with the clothing. We spent a chilly Saturday morning roaming the rocks along the St. Croix river and gushing over Minnesota's glory.