The Culture Book

Creative Concept / Print Design / Copywriting
Created at Open Book Communications

 

Open Book Communications is a small, fast-paced, fast-growing creative agency that serves mission-driven organizations.

 

Project

As a small creative team with a distinct niche for telling mission-driven stories, I saw a unique opportunity for Open Book to invite people into its own story in a captivating and tangible way. An "employee handbook" of sorts, the Culture Book spotlights core beliefs, interests, and mantras of Open Book, and functions to bring clarity to its internal culture—because the more in sync they are as a team, the better they can serve their clients.

 

Role

I concepted the project, led design, and contributed to copywriting—while working in tandem with the Open Book team at large to create a cohesive and engaging final product. Visually, I was interested in creating a book that both followed the Open Book brand and reflected the quirky creativity of the team. And because "story" is at the center of everything Open Book does, we were intentional to write language that reads like a storybook.

 
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