Khana

Creative & Brand Direction / Branding / Copywriting / Photography
Client: Khana

 

Khana is a social enterprise start-up committed to seeing women’s basic needs met globally——starting with underwear.

 

Project

Without a solution to manage monthly cycles, over 8 million girls in Sub-Saharan Africa miss one week of school every month. Many girls end up dropping out entirely. It's a problem that Shayna Fowler saw first-hand after graduating high school, and now, 4 years later, has set out to solve by way of social enterprise.

Khana—an ethical, women's panty line—believes when a girl’s basic needs are met, she can focus less on surviving in the world and more on transforming it. By following a Buy One, Give One model, Khana will be able to provide period-proof panties to girls in need in Uganda. In October 2018, Khana will launch its first line of organic, ethical, and absurdly comfortable panties. 

 

Role

Working closely alongside Shayna, I have built a strong story and visual brand from the ground up, taking it from a mere concept to a fully developed brand that has wowed investors across the country—one that’s ready for a Kickstarter launch October 2018.

 
 Identity Marks

Identity Marks

 Brand Moodboard

Brand Moodboard

 Type System

Type System

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Images from the Khana Kickstarter shoot, showcasing powerful women.

Directed by Alex Ry
Filmed & Edited by Ricardo Camacho