Branding / Brand Direction
Client: John & Maura Stoffer
The Frances is a photo studio & creative space for Chicago, founded by John & Maura Stoffer.
Before they cautiously signed the lease to a 1000 sq. ft. studio early 2018, and before The Frances even had a name, John and Maura Stoffer dreamed of a space that would foster hospitality, beauty, and generosity in Chicago. The two envisioned something that would not only celebrate the creative heartbeat of their city, but also allow space for people to come together and serve it.
I partnered with John and Maura to create a brand that matches the contemporary, inviting, and beautiful aesthetic of the studio they designed. In addition to leading the branding, I helped the Stoffers to clarify and communicate the story of The Frances.