Branding / Brand Direction
Client: Kadi & Laura Vail
Vail is a visual art collective for women, by women.
Kadi is a photographer. Laura is a filmmaker. Both are wildly talented. Following their marriage in 2017, it only made sense to combine forces. Under their shared surname—Vail—they started a visual art collective that allowed for them to merge their work without sacrificing individual style. Kadi and Laura asked me to bring the brand to life.
Working closely with both Kadi and Laura, I helped to bring clarity to the Vail story, and then created a visual brand that embodies the heart and soul of the collective.