Alex Ry

Strategic Creative

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Station Ry
Ongoing (2023-Present)Station Ry is my paper goods design studio, specializing in designing small-batch stationery and publications for the creative’s station. Our products are intentionally designed to delight the senses and connect you with creativity, without getting in the way of it.

🌀 Purchase a pair of pocket journals over here 🌀

As an extention of the brand, I publish semi-regular essays about the creative journey on Substack.

Creative Production: Cara Ward
Design + Creative Direction: Myself

Identity Design, Brand Strategy, Art Direction,
Support Black Business
2022To kick off TikTok’s third-annual Support Black Business accelerator program, the Bandolier team and I built a captivating campaign with the mission of encouraging Black businesses to apply for the free, 4-week accelerator.

I led the design for the program’s digital assets (sizzle reel, landing page, social) which captured over 3.5k leads (a 1,000% increase from last year) and accepted over 300 participants into the cohort (8x the participants of the year before). 

Client: TikTok for Business
Agency: Bandolier Media
Creative Direction: Nick Robalik
Design: Myself
Copywriting: George Ellis
Motion Design: Landon Peterson
Development: Graham Lambertson

Digital Design, Art Direction
Powerful Panties
2018Working closely alongside Shayna Fowler, I created a strong story and visual brand from the ground up—taking it from a mere concept to a fully developed brand that compelled nearly 800 people to back and successfully fund the $75,000 Kickstarter campaign in 2018, and garnered the attention of Forbes, Elle, and Kourtney Kardashian.

Client: Khana
Founder & CEO:  Shayna Fowler

Identity Design, Art Direction, Photography, Brand Strategy
Dilla Dills
2022A limited edition pickle celebrating the life and legacy of a Detroit icon: the one and only J Dilla. Brined, jarred, and packed to Dilla beats.

As a pickle girl myself, this was a dream to be part of.

Client: McClure’s Pickles
Agency: Lafayette American
ECD: Doug Patterson
Creative Direction: Sarah Bills, Philip Bator
Design: Myself & Cecilia Hong
Producer: Nellie Smydra
Social Strategist: Caite Marchione
Senior Account Executive: Yasmine Shitta
Project Manager: Timothy Gault

Graphic Design
Manning Drone Services
2024How do you bridge the gap between the technical and the meaningful? Manning Drone Services stradles a unique space in the market—offering both structural inspections for large commercial institutions and aerial documentation for meaningful moments. 

I developed a brand strategy that positions MDS as a trustworthy partner in capturing what matters (be it data or documentation). Playing with perspective, I built a full identity system and website that ties together themes of trust, elevation, and digital mapping.

Client: Manning Drone Services

Identity Design, Digital Design, Brand Strategy
Various Campaigns & Internal Brands
2022-24Various B2B brands and campaigns for TikTok. Samples available upon request.

Client: TikTok for Business
Agency: Bandolier Media
Creative Direction: Nick Robalik
Design: Myself

Identity Design, Art Direction
La Bohéme
2022How do we go from tragedy to hope? From death to life? From loneliness to love? These are the questions the Detroit Opera explored in their 2022 production of ‘La Bohéme. This production was the first to stage it in reverse—inspiring the backwards É in the artwork.

Client: Detroit Opera
Agency: Lafayette American
Creative Direction: Meg Jannott
Graphic Design: Myself & Asha Cook

Awards: Graphis Design Awards, Communications Arts

Graphic Design
Emily Nystrom Photo
2024In an over-saturated industry such as wedding photography, Nystrom differentiates herself as “soulful” and “photojournalistic.” Masterful at creating and capturing organic connection, she came to me for a visual identity that leaves a lasting and memorable impression.

Positioning Emily Nystrom Photo as a place for connection, I explored questions like: How might this brand exist in a tangible space? Where would it hang out? How might it relate to others?

Using subtle design details (weathered typography, organic flourishes, patterned shadows) as a nod to the metaphor, I built a design system that feels like a walk in the park.

Client: Emily Nystrom Photo
Design Lead: Myself
Bench Design: Rachel Ko

Identity Design, Brand Strategy
Ry Logo
2019 Inspired by simple and iconic marks, this logo fits two letters into one, functioning as an efficient and playful shorthand for my extremely Polish mouthful of a last name.

Identity Design
© Alex Ry, LLC. 2018-26

❇️ Available for hire
Say hello@alex-ry.com
Online: Substack, Instagram, LinkedIn
IRL: Brooklyn, NY