Ry Logo
2019 Inspired by simple and iconic marks, this logo fits two letters into one, functioning as an efficient and playful shorthand for my extremely Polish mouthful of a last name.
Identity Design
Internal TikTok Brands
2022-24Various B2B brands and campaigns for TikTok. Samples available upon request.
Client: TikTok for Business
Agency: Bandolier Media
Creative Direction: Nick Robalik
Design: Myself
Identity Design, Art Direction
Emily Nystrom Photo
2024In an over-saturated industry such as wedding photography, Nystrom differentiates herself as “soulful” and “journalistic.” Masterful at creating and capturing organic connection, she came to me for a visual identity that leaves a lasting and memorable impression.
Positioning Emily Nystrom Photo as a place for connection, I explored questions like: How might this brand exist in a tangible space? Where would it hang out? How might it relate to others?
A park bench came to mind.
Using suble design details (weathered typography, organic flourishes, patterned shadows) as a nod to the metaphor, I built a design system that feels like a walk in the park.
Client: Emily Nystrom Photo
Design Lead: Myself
Bench Design: Rachel Ko
Identity Design, Brand Strategy
Station Ry
Ongoing (2023-Present)Station Ry is my paper goods design studio, specializing in designing small-batch stationery and artist books for your creative station. Our products are intentionally designed to delight the senses and connect you with creativity, without getting in the way of it.
🌀 Purchase a pair of pocket journals over here 🌀
As an extention of the brand, I publish semi-regular essays about the creative journey on Substack.
Creative Production: Cara Ward
Design + Creative Direction: Myself
Identity Design, Brand Strategy
Manning Drone Services
2024How do you bridge the gap between the technical and the meaningful? Manning Drone Services stradles a unique space in the market—offering both structural inspections for large commercial institutions and aerial documentation for meaningful moments.
I developed a brand strategy that positions MDS as a trustworthy partner in capturing what matters (be it data or documentation). Playing with perspective, I built a full identity system and website that ties together themes of trust, elevation, and digital mapping.
Client: Manning Drone Services
Identity Design, Digital Design, Brand Strategy
Powerful Panties
2018Working closely alongside Shayna Fowler, I created a strong story and visual brand from the ground up—taking it from a mere concept to a fully developed brand that compelled nearly 800 people to back and successfully fund the $75,000 Kickstarter campaign in 2018, and garnered the attention of Forbes, Elle, and Kourtney Kardashian.
Client: Khana
Founder & CEO: Shayna Fowler
Identity Design, Art Direction, Photography, Brand Strategy
© Alex Ry, LLC. 2018-26
Say hello@alex-ry.com
Online: Substack, Instagram, LinkedIn
IRL: Brooklyn, NY