Alex Ry

Strategic Creative





Ry Logo
2019 Inspired by simple and iconic marks, this logo fits two letters into one, functioning as an efficient and playful shorthand for my extremely Polish mouthful of a last name.

Identity Design
Station Ry
Ongoing (2023-Present)Station Ry is my paper goods design studio, specializing in designing small-batch stationery and artist books for your creative station. Our products are intentionally designed to delight the senses and connect you with creativity, without getting in the way of it.

🌀 Purchase a pair of pocket journals over here 🌀

As an extention of the brand, I publish semi-regular essays about the creative journey on Substack.

Creative Production: Cara Ward
Design + Creative Direction: Myself

Identity Design, Brand Strategy
Internal TikTok Brands
2022-24Various B2B brands and campaigns for TikTok.

Client: TikTok for Business
Agency: Bandolier Media
Creative Direction: Nick Robalik
Design: Myself

Identity Design

Emily Nystrom Photo
2024In an over-saturated industry such as wedding photography, Nystrom differentiates herself as “soulful” and “journalistic.” Masterful at creating and capturing organic connection, she came to me for a visual identity that leaves a lasting and memorable impression.

Positioning Emily Nystrom Photo as a place for connection, I explored questions like: How might this brand exist in a tangible space? Where would it hang out? How might it relate to others?

A park bench came to mind.

Using suble design details (weathered typography, organic flourishes, patterned shadows) as a nod to the metaphor, I built a design system that feels like a walk in the park.

Client: Emily Nystrom Photo
Design Lead: Myself
Bench Design: Rachel Ko

Identity Design, Brand Strategy
Manning Drone Services
2024How do you bridge the gap between the technical and the meaningful? Manning Drone Services stradles a unique space in the market—offering both structural inspections for large commercial institutions and aerial documentation for meaningful moments. 

I developed a brand strategy that positions MDS as a trustworthy partner in capturing what matters (be it data or documentation). Playing with perspective, I built a full identity system and website that ties together themes of trust, elevation, and digital mapping.

Client: Manning Drone Services

Identity Design, Digital Design, Brand Strategy
Support Black Business
2022To launch TikTok’s 2022 Support Black Business accelerator program, the Bandolier team and I built a suite of digital assets with the mission of encouraging Black businesses to apply for the free, 4-week accelerator.

I led the design for the program’s sizzle reel and landing page, which captured over 3.5k leads (a 1,000% increase from last year) and accepted over 300 participants into the cohort (8x the participants of the year before). 

Client: TikTok for Business
Agency: Bandolier Media
Creative Direction: Nick Robalik
Design: Myself
Copywriting: George Ellis
Motion Design: Landon Peterson
Development: Graham Lambertson

Digital Design, Art Direction
© Alex Ry, LLC. 2018-26
 Say hello@alex-ry.com
Online: Substack, Instagram, LinkedIn
IRL: Brooklyn, NY