2022
Client: TikTok for Business
Agency: Bandolier Media
Creative Direction: Nick Robalik
Design: Myself
Copywriting: George Ellis
Motion Design: Landon Peterson
Development: Graham Lambertson
Digital Design
Art Direction
Working within the program’s established identity, I led design and art direction for the sizzle reel, landing page, and social rollout, generating over 3.5k leads (up 1,000% from 2021) and accepting 300+ participants into the cohort (8x the participants from 2021).
Ongoing (2023-Present)
Creative Production: Cara Ward
Design + Creative Direction: Myself
Identity Design
Brand Strategy
Art Direction
Packaging Design
I developed the brand strategy and messaging from concept to market. Then led naming, identity, typography and layout systems, packaging, social, web, and product. As a digital extention of the brand world, I publish semi-regular essays about the creative journey on Substack.
🌀 Purchase a pair of pocket journals over here 🌀
2018
Client: Khana
Founder & CEO: Shayna Fowler
Identity Design
Art Direction
Photography
Brand Strategy
2022
Client: McClure’s Pickles
Agency: Lafayette American
ECD: Doug Patterson
Creative Direction: Sarah Bills, Philip Bator
Design: Myself & Cecilia Hong
Producer: Nellie Smydra
Social Strategist: Caite Marchione
Senior Account Executive: Yasmine Shitta
Project Manager: Timothy Gault
Graphic Design
Packaging Design
I led design for the packaging, incorporating the classic McClure’s stripes into a record-like disk that functions as a nod to J Dilla’s vast catalog of albums. As a further play on the reference, I contributed to the idea to bring beats to the brine—labels include a QR code that directs consumers to a J Dilla Spotify playlist.
As a pickle girl myself, this was a dream to be part of.
2024
Client: Manning Drone Services
Identity Design
Digital Design
Brand Strategy
How do you bridge the gap between the technical and the meaningful?
I developed a brand strategy that positions MDS as a trustworthy partner in capturing what matters (be it data or documentation). Playing with perspective, I built a full identity system and website that ties together themes of trust, elevation, and digital mapping.
2022-24
Client: TikTok for Business
Agency: Bandolier Media
Creative Direction: Nick Robalik
Design: Myself
Identity Design
Art Direction
Digital Design
2024
Client: Emily Nystrom Photo
Design Lead: Myself
Bench Design: Rachel Ko
Identity Design
Brand Strategy
In an over-saturated industry such as wedding photography, she differentiates herself as “soulful” and “photojournalistic.” Positioning Emily Nystrom Photo as a place for organic connection, I built a design system that feels like a walk in the park.
Each mark is designed to withstand stamping and embossing, which Nystrom applies across snail mail and packaging.
2022
Client: Detroit Opera
Agency: Lafayette American
Creative Direction: Meg Jannott
Graphic Design: Myself & Asha Cook
Awards: Graphis Design Awards, Communications Arts
Graphic Design
I led design for the key art. This production was the first to stage it in reverse—inspiring the backwards É in the artwork.