Alex Ry
Senior Designer
Campaign Design
Digital Design
Identity Design
Narrative
Packaging Design
Photography
Publication Design
2022
Role
Digital Design, Art Direction, Campaign Design
Client
TikTok for Business
Agency
Bandolier Media
Credits
Creative Direction: Nick Robalik
Copywriting: George Ellis
Motion Design: Landon Peterson
Development: Graham Lambertson
Working within the program’s established identity, I led design and art direction for the sizzle reel, landing page, and social rollout, generating over 3.5k leads (up 1,000% from 2021) and accepting 300+ participants into the cohort (8x the participants from 2021).
Ongoing (2023-Present)
Role
Identity Design, Narrative, Art Direction, Packaging Design
Credits
Creative Production: Cara Ward
I developed the brand narrative and messaging from concept to market—owning everything from naming to identity, typography and layout systems, packaging, social, web, and product. As a digital extention of the brand world, I publish semi-regular essays about the creative journey on Substack.
🌀 Purchase a pair of pocket journals over here 🌀
2022
Role
Campaign Design
Client
Detroit Opera
Agency
Lafayette American
Credits
Creative Direction: Meg Jannott
Graphic Design: Myself & Asha Cook
Recognition
Graphis Design Awards, Communications Arts
I led design for the key art. This production was the first to stage it in reverse—inspiring the backwards É in the artwork.
2018
Role
Identity Design, Narrative, Art Direction, Campaign Design, Photography
Client
Khana
Credits
Founder & CEO: Shayna Fowler
Motion Design: Greg Stewart
Cinematographer & Producer: Ricardo Camacho
2024
Role
Identity Design, Narrative, Digital Design
Client
Manning Drone Services
How do you bridge the gap between the technical and the meaningful?
I developed a brand narrative that positions MDS as a trustworthy partner in capturing what matters (be it data or documentation). Playing with perspective, I built a full identity system and website that ties together themes of trust, elevation, and digital mapping.
2024
Role
Identity Design, Narrative, Digital Design
Client
Emily Nystrom Photo
Credits
Bench Design: Rachel Ko
In an over-saturated industry such as wedding photography, she differentiates herself as “soulful” and “photojournalistic.” Positioning Emily Nystrom Photo as a place for organic connection, I built a brand narrative that feels like a walk in the park.
Each mark is designed to withstand stamping and embossing, which Nystrom applies across snail mail and packaging.
2022
Role
Packaging Design, Graphic Design
Client
McClure’s Pickles
Agency
Lafayette American
Credits
ECD: Doug Patterson
Creative Direction: Sarah Bills, Philip Bator
Design: Myself & Cecilia Hong
Producer: Nellie Smydra
Social Strategist: Caite Marchione
Senior Account Executive: Yasmine Shitta
Project Manager: Timothy Gault
I led design for the packaging, incorporating the classic McClure’s stripes into a record-like disk that functions as a nod to J Dilla’s vast catalog of albums. As a further play on the reference, I contributed to the idea to bring beats to the brine—labels include a QR code that directs consumers to a J Dilla Spotify playlist.
As a pickle girl myself, this was a dream to be part of.
2023
Role
Digital Design, Art Direction
Client
TikTok for Business
Agency
Bandolier Media
Credits
Design: Myself, Juan Roque, and Rachel Ko
Motion Design: Matt Houston
Copywriting: George Ellis
Development: Graham Lambertson
TikTok came to us with a wide breadth of content—
our goal was to distill this information into something clear, consise, and recognizably playful. Taking inspiration from the app itself, we utilized color and motion to guide users through the experience.
2022-24
Role
Identity Design, Art Direction, Digital Design
Client
TikTok for Business
Agency
Bandolier Media
Credits
Creative Direction: Nick Robalik
2024
Role
Publication Design
Client
Gracie Covarrubias
Colophon
4 x 7 in, 80 pages
Edition of 50
Published by Station Ry
Written by Gracie Covarrubias
Designed by Alex Ry
Produced by Alex Ry
Printed by Indigo Ink
Bound by Alex Ry
2019-2021
Role
Digital Design, Campaign Design
Client
US Army
Agency
Critical Mass
2019
Role
Digital Design, Campaign Design
Client
AT&T
Agency
Critical Mass
Credits
Creative Direction: Keith Henneman
Art Direction: Evan Thomas Cole
Copywriting: Lauren Ophaug
2017
Role
Publication Design, Campaign Design, Photography
Client
The Stony Brook School
Agency
Open Book Communications
Credits
Strategy: Sharon Sampson
Creative Direction: Jeremy Emmerich
Copywriting: Katie Boyce
Under direction of our creative director, and in close partnership with our writer, I designed a 92-page look book to stir pride among the school’s stakeholders, using a mixture of historical imagery and bold portraits.
I also photographed the suite of Stony Brook portraits, which were used across print, digital, and video campaign materials. Together, we created a final product that tells the Stony Brook story and shares its vision in a striking and tangible way.
2018
Role
Publication Design
Agency
Open Book Communications
Credits
Strategy: Sharon Sampson
Creative Direction: Jeremy Emmerich
Copywriting: Katie Boyce
An “employee handbook” of sorts, the Culture Book spotlights the core beliefs, interests, and mantras of Open Book, and functions to bring clarity to its internal culture—because the more in sync they are as a team, the better they can serve their clients.