2024
Positioning Emily Nystrom Photo as a place for connection, I explored questions like: How might this brand exist in a tangible space? Where would it hang out? How might it relate to others?
A park bench came to mind.
Using suble design details (weathered typography, organic flourishes, patterned shadows) as a nod to the metaphor, I built a design system that feels like a walk in the park.
Client: Emily Nystrom Photo
Design Lead: Myself
Bench Design: Rachel Ko
Identity Design, Brand Strategy