Alex Ry
Senior Designer
Campaign Design
Digital Design
Identity Design
Narrative
Packaging Design
Photography
Publication Design
2022
A limited edition pickle celebrating the life and legacy of a Detroit icon: the one and only J Dilla. Brined, jarred, and packed to Dilla beats.
I led design for the packaging, incorporating the classic McClure’s stripes into a record-like disk that functions as a nod to J Dilla’s vast catalog of albums. As a further play on the reference, I contributed to the idea to bring beats to the brine—labels include a QR code that directs consumers to a J Dilla Spotify playlist.
As a pickle girl myself, this was a dream to be part of.
Packaging Design, Graphic Design
Client
McClure’s Pickles
Agency
Lafayette American
Credits
ECD: Doug Patterson
Creative Direction: Sarah Bills, Philip Bator
Design: Myself & Cecilia Hong
Producer: Nellie Smydra
Social Strategist: Caite Marchione
Senior Account Executive: Yasmine Shitta
Project Manager: Timothy Gault