Emily Nystrom Photo
2024

In an over-saturated industry such as wedding photography, Nystrom differentiates herself as “soulful” and “journalistic.” Masterful at creating and capturing organic connection, she came to me for a visual identity that leaves a lasting and memorable impression.

Positioning Emily Nystrom Photo as a place for connection, I explored questions like: How might this brand exist in a tangible space? Where would it hang out? How might it relate to others?

A park bench came to mind.

Using suble design details (weathered typography, organic flourishes, patterned shadows) as a nod to the metaphor, I built a design system that feels like a walk in the park.

Client: Emily Nystrom Photo
Design Lead: Myself
Bench Design: Rachel Ko

Identity Design, Brand Strategy

Alex Ry

Strategic Creative

Work / Practice / Archive / Info