Alex Ry
Senior Designer
Campaign Design
Digital Design
Identity Design
Narrative
Packaging Design
Photography
Publication Design
2022
To kick off TikTok’s third-annual Support Black Business accelerator program, we built a captivating digital campaign with the mission of encouraging Black businesses to apply for the free, 4-week accelerator.
Working within the program’s established identity, I led design and art direction for the sizzle reel, landing page, and social rollout, generating over 3.5k leads (up 1,000% from 2021) and accepting 300+ participants into the cohort (8x the participants from 2021).
Digital Design, Art Direction, Campaign Design
Client
TikTok for Business
Agency
Bandolier Media
Credits
Creative Direction: Nick Robalik
Copywriting: George Ellis
Motion Design: Landon Peterson
Development: Graham Lambertson
2022
How do we go from tragedy to hope? From death to life? From loneliness to love? These are the questions the Detroit Opera explored in their 2022 production of La Bohéme.
I led design for the key art. This production was the first to stage it in reverse—inspiring the backwards É in the artwork.
Campaign Design
Client
Detroit Opera
Agency
Lafayette American
Credits
Creative Direction: Meg Jannott
Graphic Design: Myself & Asha Cook
Recognition
Graphis Design Awards, Communication Arts
2018
Working directly with the founder to develop Khana’s narrative and identity, I owned design for the brand system, Kickstarter campaign, social, merch, and PR activations—taking it from a mere concept to a fully developed brand that compelled nearly 800 people to back and successfully fund the $75,000 Kickstarter campaign in 2018, garnering the attention of Forbes, Elle, Good Morning America, and Kourtney Kardashian.
Identity Design, Narrative, Art Direction, Campaign Design, Photography
Client
Khana
Credits
Founder & CEO: Shayna Fowler
Motion Design: Greg Stewart
Cinematographer & Producer: Ricardo Camacho