Alex Ry
Senior Designer
Campaign Design
Digital Design
Identity Design
Narrative
Packaging Design
Photography
Publication Design
2022
To kick off TikTok’s third-annual Support Black Business accelerator program, we built a captivating digital campaign with the mission of encouraging Black businesses to apply for the free, 4-week accelerator.
Working within the program’s established identity, I led design and art direction for the sizzle reel, landing page, and social rollout, generating over 3.5k leads (up 1,000% from 2021) and accepting 300+ participants into the cohort (8x the participants from 2021).
Digital Design, Art Direction, Campaign Design
Client
TikTok for Business
Agency
Bandolier Media
Credits
Creative Direction: Nick Robalik
Copywriting: George Ellis
Motion Design: Landon Peterson
Development: Graham Lambertson
Ongoing (2023-Present)
Station Ry is a self-founded paper goods brand, designing small-batch stationery and publications for the creative’s station.
I developed the brand narrative and messaging from concept to market—owning everything from naming to identity, typography and layout systems, packaging, social, web, and product. As a digital extension of the brand world, I publish semi-regular essays about the creative journey on Substack.
🌀 Purchase a pair of pocket journals over here 🌀
Identity Design, Narrative, Art Direction, Packaging Design
Credits
Creative Production: Cara Ward
2018
Working directly with the founder to develop Khana’s narrative and identity, I owned design for the brand system, Kickstarter campaign, social, merch, and PR activations—taking it from a mere concept to a fully developed brand that compelled nearly 800 people to back and successfully fund the $75,000 Kickstarter campaign in 2018, garnering the attention of Forbes, Elle, Good Morning America, and Kourtney Kardashian.
Identity Design, Narrative, Art Direction, Campaign Design, Photography
Client
Khana
Credits
Founder & CEO: Shayna Fowler
Motion Design: Greg Stewart
Cinematographer & Producer: Ricardo Camacho
2023
I led design for this digital tool—a gamified deck of prompts, aimed to help content creators and small businesses develop their brands on TikTok.
TikTok came to us with a wide breadth of content—our goal was to distill this information into something clear, concise, and recognizably playful. Taking inspiration from the app itself, we utilized color and motion to guide users through the experience.
Digital Design, Art Direction
Client
TikTok for Business
Agency
Bandolier Media
Credits
Design: Myself, Juan Roque, and Rachel Ko
Motion Design: Matt Houston
Copywriting: George Ellis
Development: Graham Lambertson