2024
Positioning Emily Nystrom Photo as a place for connection, I explored questions like: How might this brand exist in a tangible space? Where would it hang out? How might it relate to others?
A park bench came to mind.
Using suble design details (weathered typography, organic flourishes, patterned shadows) as a nod to the metaphor, I built a design system that feels like a walk in the park.
Client: Emily Nystrom Photo
Design Lead: Myself
Bench Design: Rachel Ko
Identity Design, Brand Strategy
2024
I developed a brand strategy that positions MDS as a trustworthy partner in capturing what matters (be it data or documentation). Playing with perspective, I built a full identity system and website that ties together themes of trust, elevation, and digital mapping.
Client: Manning Drone Services
Identity Design, Digital Design, Brand Strategy