Alex Ry

Senior Designer

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Station Ry
Ongoing (2023-Present)

Creative Production: Cara Ward
Design + Creative Direction: Myself

Identity Design
Brand Strategy
Art Direction
Packaging DesignStation Ry is a self-founded paper goods design studio, specializing in small-batch stationery and publications for the creative’s station.

I developed the brand strategy and messaging from concept to market. Then led naming, identity, typography and layout systems, packaging, social, web, and product. As a digital extention of the brand world, I publish semi-regular essays about the creative journey on Substack.

🌀 Purchase a pair of pocket journals over here 🌀
Powerful Panties
2018

Client: Khana
Founder & CEO:  Shayna Fowler

Identity Design
Art Direction
Photography
Brand StrategyWorking directly with the founder to develop Khana’s story and identity, I led design for the brand system, Kickstarter campaign, social, merch, and PR activations—taking it from a mere concept to a fully developed brand that compelled nearly 800 people to back and successfully fund the $75,000 Kickstarter campaign in 2018, garnering the attention of Forbes, Elle, Good Morning America, and Kourtney Kardashian.
Manning Drone Services
2024
Client: Manning Drone Services

Identity Design
Digital Design
Brand Strategy Manning Drone Services stradles a unique space in the market—offering both structural inspections for large commercial institutions and aerial documentation for meaningful moments. 

How do you bridge the gap between the technical and the meaningful? 

I developed a brand strategy that positions MDS as a trustworthy partner in capturing what matters (be it data or documentation). Playing with perspective, I built a full identity system and website that ties together themes of trust, elevation, and digital mapping.
© Alex Ry, LLC. 2018-26

❇️ Available for hire
Say hello@alex-ry.com
URL: Substack, Instagram, LinkedIn
IRL: Brooklyn, NY