Station Ry
Ongoing (2023-Present)

Station Ry is a self-founded paper goods design studio, specializing in small-batch stationery and publications for the creative’s station.

I developed the brand narrative and messaging from concept to market—owning everything from naming to identity, typography and layout systems, packaging, social, web, and product. As a digital extension of the brand world, I publish semi-regular essays about the creative journey on Substack.

🌀 Purchase a pair of pocket journals over here 🌀
Role
Identity Design, Narrative, Art Direction, Packaging Design

Credits
Creative Production: Cara Ward

Powerful Panties
2018

Working directly with the founder to develop Khana’s narrative and identity, I owned design for the brand system, Kickstarter campaign, social, merch, and PR activations—taking it from a mere concept to a fully developed brand that compelled nearly 800 people to back and successfully fund the $75,000 Kickstarter campaign in 2018, garnering the attention of Forbes, Elle, Good Morning America, and Kourtney Kardashian.
Role
Identity Design, Narrative, Art Direction, Campaign Design, Photography

Client
Khana

Credits
Founder & CEO:  Shayna Fowler
Motion Design: Greg Stewart
Cinematographer & Producer: Ricardo Camacho
© Alex Ry, LLC. 2018-26

❇️ Available for hire
Say hello@alex-ry.com
URL: Substack, Instagram, LinkedIn
IRL: Brooklyn, NY