Alex Ry
Senior Designer
Campaign Design
Digital Design
Identity Design
Narrative
Packaging Design
Photography
Publication Design
2022
To kick off TikTok’s third-annual Support Black Business accelerator program, we built a captivating digital campaign with the mission of encouraging Black businesses to apply for the free, 4-week accelerator.
Working within the program’s established identity, I led design and art direction for the sizzle reel, landing page, and social rollout, generating over 3.5k leads (up 1,000% from 2021) and accepting 300+ participants into the cohort (8x the participants from 2021).
Digital Design, Art Direction, Campaign Design
Client
TikTok for Business
Agency
Bandolier Media
Credits
Creative Direction: Nick Robalik
Copywriting: George Ellis
Motion Design: Landon Peterson
Development: Graham Lambertson