Alex Ry
Senior Designer
Campaign Design
Digital Design
Identity Design
Narrative
Packaging Design
Photography
Publication Design
2018
Working directly with the founder to develop Khana’s narrative and identity, I owned design for the brand system, Kickstarter campaign, social, merch, and PR activations—taking it from a mere concept to a fully developed brand that compelled nearly 800 people to back and successfully fund the $75,000 Kickstarter campaign in 2018, garnering the attention of Forbes, Elle, Good Morning America, and Kourtney Kardashian.
Identity Design, Narrative, Art Direction, Campaign Design, Photography
Client
Khana
Credits
Founder & CEO: Shayna Fowler
Motion Design: Greg Stewart
Cinematographer & Producer: Ricardo Camacho